But you should know: Most people use all caps to denote yelling or sarcasm, and it can seem overly aggressive at the least.Īll caps titles can even remind a reader of spam or ad emails, an association that most would not like connected to their investment analysis. Yes, it's easier to read the letters when you type them in all capital letters. It reads like you are yelling at the readerįrom is the following advice that I think sums this point up exceptionally well: While we aren't as worried about the waste of materials on a digital medium, using lower-case letters does help make a title more accessible. The use of all capitals should be dispensed with in every printing situation. Furthermore, since all-capital printing takes at least one-third more space than lower case, more fixation pauses are required for reading the same amount of material. This permits reading by word units, while all capitals tend to be read letter by letter. Faster reading of the lower-case print is due to the characteristic word forms furnished by this type. Also, most readers judge all capitals to be less legible. As quoted from Miles Tinker, renowned for his landmark work, Legibility of Print, and studies on the legibility and readability:Īll-capital print greatly retards speed of reading in comparison with lower-case type. User experience experts agree that readers comprehend phrases written in small-caps faster than all-caps. We aren't just enforcing this rule for esthetics. Today, we are going to outline why this is and how small things like capital letters in a title can impact the user experience. (To see the complete style guide, please follow this link.) One you might not have noticed is that we don't allow capital letters in a title, commonly referred to as "all caps". You may have noticed during your time as an author or reader on Seeking Alpha that we have some rules about headlines, a style guide we follow.
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